The Ask

Announce that the FIFA World Cup is on Peacock through a high-impact experiential campaign.

The Answer

Landing Gear built a 39-foot interactive soccer ball — a large-scale inflatable that responded in real time to live match play by spinning, lighting up, and announcing scoring countries. Fans could also control it from their phones.

The Impact

500K+ activation engagements. The massive interactive installation delivered high-visibility brand exposure and strong audience participation.

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