How do we visualize the experience of taking a sip of all the hypnotic flavors of MTN DEW? How about a series of mind-expanding, multidimensional journeys, through the most thirst-quenching icy refreshment?

Scholar put their creative and technical minds together to fire up all cylinders, from animation to VFX and live action, carefully marrying the liquids across different mediums to capture the effervescence of MTN DEW's flavors.

Effervescent liquid explosions, bone-chilling ice shards, hypnotically dancing MTN DEW bottles, throwing a live-action tornado of liquid spritz into the mix, and voila! We have the perfect recipe for Tastenosis - a hypnotic experience that will certainly open the third eye you didn't even know you had!

Tiny droplets that contain whole universes of refreshing ice chunks and bottles of DEW –Kaleidoscopic compositions, constantly unfolding and flowing.

‍

‍