For the launch of NOYZ's latest perfume "Only Human" The Unicorns created a live photoshoot in the middle of the meatpacking district NYC during Fashion Week. Everyone was invited to get their portrait taken and insert their own unique line of the campaign "So what if I am...".

Hundreds participated in getting their shot taken and sample the perfume. Behind the scenes their basecamp on site included live editing of the pictures with live poster printing, so they could put up the posters for everyone to see themselves reflected in the OOH campaign.

A couple of streets down, they had another live OOH going on at the same time with the posters from the set of real people being wheat pasted.

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