The Ask

Celebrate Warheads' explosive sales milestones with a daring, internet-breaking experiential stunt.

The Answer

Landing Gear engineered and produced a live brand activation featuring multiple full-scale Wally Warheads mascots rigged with precision pyrotechnics. High-speed cameras captured escalating explosions triggered by real sales milestones — from dynamite blasts to a grenade bath — ending in a showdown against a real Sherman tank.

The Impact

16M+ video views, 85K+ likes, and massive social engagement. The stunt proved the spectacle was 100% real and delivered huge brand awareness.

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