As Qantas' AOR, Convicts was tasked with launching the brand's first television campaign in the US in over a decade. Handling everything from creative direction to strategy, Convicts started by bringing in legendary Austalian visionary Baz Luhrmann as Creative Consultant.

The campaign was star-studded with talent and made an enormous splash on both sides of the Pacific. It gathered momentum in the press and led to the third biggest day of sales in Qantas history. Called 'Australia In The Sky,’ the campaign was born from the idea that once you’re aboard a Qantas plane…you’re already in Australia.