This is a behind-the scenes account of a collaboration so successful even the behind-the-scenes went viral.
When dreambear teamed up with Guess to put the legendary Betty Boop at the center of her own Guess campaign, their first step was to bring in director Lawrence Becker. Having started experimenting with stop motion animation at age 14, Lawrence was the perfect artist to lead dreambear's team as they researched early animation techniques used by Fleischer Studios. One technique, the Setback, became the starting point of the creative and other gags like twirling legs were included as it developed. Eventually the creative was storyboarded, considering each shot and how it would deliver the brand's message.
This is a behind-the scenes account of a collaboration so successful even the behind-the-scenes went viral.
When dreambear teamed up with Guess to put the legendary Betty Boop at the center of her own Guess campaign, their first step was to bring in director Lawrence Becker. Having started experimenting with stop motion animation at age 14, Lawrence was the perfect artist to lead dreambear's team as they researched early animation techniques used by Fleischer Studios. One technique, the Setback, became the starting point of the creative and other gags like twirling legs were included as it developed. Eventually the creative was storyboarded, considering each shot and how it would deliver the brand's message.
This is a behind-the scenes account of a collaboration so successful even the behind-the-scenes went viral.
When dreambear teamed up with Guess to put the legendary Betty Boop at the center of her own Guess campaign, their first step was to bring in director Lawrence Becker. Having started experimenting with stop motion animation at age 14, Lawrence was the perfect artist to lead dreambear's team as they researched early animation techniques used by Fleischer Studios. One technique, the Setback, became the starting point of the creative and other gags like twirling legs were included as it developed. Eventually the creative was storyboarded, considering each shot and how it would deliver the brand's message.
Next Betty herself was fabricated, with a silicon body being chosen to allow her to handle the fluid stop motion look and to accommodate her twirling legs. The dreambear team fabricated all the miniature outfits to perfectly match Guess' new partnership.
The set design struck a balance between visual interest and allowing Betty's new Guess wardrobe to take center stage.
With the important decisions made, dreambear undertook ten days of stop-motion animation and completed the project in post-production. There they performed rig removal, color correction, and created an original score.
Next Betty herself was fabricated, with a silicon body being chosen to allow her to handle the fluid stop motion look and to accommodate her twirling legs. The dreambear team fabricated all the miniature outfits to perfectly match Guess' new partnership.
The set design struck a balance between visual interest and allowing Betty's new Guess wardrobe to take center stage.
With the important decisions made, dreambear undertook ten days of stop-motion animation and completed the project in post-production. There they performed rig removal, color correction, and created an original score.
Next Betty herself was fabricated, with a silicon body being chosen to allow her to handle the fluid stop motion look and to accommodate her twirling legs. The dreambear team fabricated all the miniature outfits to perfectly match Guess' new partnership.
The set design struck a balance between visual interest and allowing Betty's new Guess wardrobe to take center stage.
With the important decisions made, dreambear undertook ten days of stop-motion animation and completed the project in post-production. There they performed rig removal, color correction, and created an original score.
In the end, dreambear successfully conceptualized and produced all aspects of the campaign for Guess' collaboration with Betty Boop.
In the end, dreambear successfully conceptualized and produced all aspects of the campaign for Guess' collaboration with Betty Boop.
In the end, dreambear successfully conceptualized and produced all aspects of the campaign for Guess' collaboration with Betty Boop.